Audrey Wong

Every business depends on customer data for making better decisions. Data collection and analysis through technology helps businesses to draw conclusions about their customers such as: - Who are your

So, you have finally created the perfect loyalty program–one that will keep your members loyal for years to come. Congratulations! But now what? What should be the next steps

98% people open the SMS they receive. 75% people say they want to receive an offer via SMS. Most people respond to an SMS within 90 seconds. Hence, the SMS

Singapore, 8 January 2021 Advocado, an award-winning cloud loyalty software provider for businesses, announced today that it has embarked on a strategic partnership with BBX, a digital solutions provider to

If you are reading this article, congratulations! You have taken the first step towards your loyalty program. Here we are sharing some must have strategies for a successful loyalty: Offer

Loyalty programs have proven to be an efficient marketing tool in driving businesses to the zenith via customer satisfaction. They make customers happy with exciting rewards and then remind them

Every customer who has made a commitment to buy from you repeatedly deserves a special treatment. Rewarding them not only makes them feel that they are special to you, but

According to Hospitality Technology’s Customer Engagement Study, 45% of diners will select a restaurant if they belong to its loyalty program. So yes, loyalty programs do work in restaurants

One key objective that all businesses want to fulfil is converting their customers into brand advocates. But it’s not as easy as it sounds. It requires a loyalty strategy

Brand loyalty is such an important aspect of your marketing because it costs up to five times more to obtain a new customer, rather than to re-engage your current customers.

Customers today are spoilt for choice as they have so many options available to them, all at the tip of their fingertips. Therefore, in order for businesses to retain their