Singapore, 8 January 2021

Advocado, an award-winning cloud loyalty software provider for businesses, announced today that it has embarked on a strategic partnership with BBX, a digital solutions provider to help businesses manage cash flow and gain new customers. This announcement comes on the back of Advocado’s solid performance and is a leap forward in both companies’ efforts to further serve small and medium enterprises (SMEs).

The joint goal is to help businesses, especially SME, acquire more customers through digitalization within a short span of time – with almost minimal to zero resources required, and to provide additional financial management tools. This will include access to a cloud customer relationship management solution, an online B2B marketplace to generate more business opportunities and acquire more customers, and a digital trade credit management solution to supplement the cash-flow needs of SMEs.

Established in 1993, BBX has been committed to building profitable and sustainable business communities in the new world and currently serves more than 10,000 SME customers globally through its worldwide offices and partners. BBX increases business opportunities for businesses through an e-marketplace and provides solutions to support the management of business cash flows.

Eric Chia, Chief Executive Officer and Co-founder of Advocado, the Entrepreneur of the Year in Telecommunications & ICT Industry in the Asia Pacific Entrepreneurship Award said, “Since our inception, our unwavering mission has always been about empowering SME retailers to thrive in the marketplace by leveraging on cloud CRM technology, and these days, this is even more so relevant and critical. We are blessed to be partnering with BBX to provide more ways for merchants to reach even more customers and in the process improving their cashflow through BBX unique offering.” Founded in 2016, Advocado has made its mark not only in Singapore, but also in the SEA region. Amongst having clinched The Most Innovative Technology & Best Commercial Team awards in the Spark Awards 2017, Advocado had also been featured in the January/February 2018 issue of Fortune Times.

To date, Advocado has partnered with an outstanding number of more than 800 merchants across 3 key markets. In the challenging year of 2020, Advocado helped many businesses in F&B, retail, lifestyle, beauty & wellness to turn a crisis into opportunity – by growing and managing their customer base and nurturing them to become raving fans, generating more sales through marketing automation and online engagement.

George Lee, Group CEO of BBX added, “We are privileged to have worked with SME communities for over 27 years and have developed solutions that immediately increase business opportunities and help with cash flow management. I am delighted that our partnership with Advocado will provide even more businesses with meaningful and easy to access digital tools for their business, and our collaboration will provide SMEs with multiple solutions at once at little to no incremental cost. We plan to make even more services available over the next few months and our valued customers can look forward to a one-stop-shop for all things digital for SMEs.”

For enquiries, please contact:


Name: Harshita Kukreja

Title: Marketing Manager

Tel: +65 6444 9556


BBX Singapore

Name: Sabina Beglerovic

Title: Country Manager, Singapore

Tel:  +65 6438 3128


About Advocado

Advocado is an enterprise-grade CRM software for retailers in F&B, beauty & wellness, retail & lifestyle, sports and fitness, empowering them to master loyalty & CRM, leverage on marketing automation to turn their customers into advocates while driving more revenue. Established in 2016, Advocado now has more than 800 merchants and 1.4 million consumers on their platform in South East Asia.

About BBX

Established in 1993, BBX provides technology and business solutions for B2B communities and corporate customers. Through the innovative development of an integrated B2B marketplace and trade credit settlement platform, BBX serves more than 10,000 SME customers globally through its worldwide offices and partners.